Why you need social media

What the advertising and marketing landscape looked like 10 years ago  The landscape of business ownership and marketing has changed dramatically over the past decade. Ten years ago, it might have been excusable for entrepreneurs to avoid using platforms such as Twitter and Facebook to advertise their products. Nowadays if you’re not on social media you won’t reach anyone under…

How to figure out what Social Media platforms you ACTUALLY need

So, now that you understand that your business needs social media to thrive, what comes next? Do you go out and sign up for every single social media platform out there? Not so fast! Deciding which platforms to start out with is important. You need to get the answers to a few very important questions before you begin.  1. Demographics:…

Social Media Sites: The Breakdown

Each social media site has its own quirks, advantages, and flaws. This post is designed to help you decide what platforms you should use to create profiles for your business.  Some are are poorly designed these purposes; and some have practically everything you could ask for. Let’s take a look at what each platform has to offer. Statistics refer to…